Fix CTAs with script (#57843)

Co-authored-by: Copilot <175728472+Copilot@users.noreply.github.com>

content/admin/data-residency/about-github-enterprise-cloud-with-data-residency.md

@@ -16,7 +16,7 @@ By default, {% data variables.product.company_short %} stores data for {% data v
 
 You can **get started with data residency** by setting up a trial of {% data variables.product.prodname_ghe_cloud %}.
 
-<a href="https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=about+ghec+with+data+residency&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 ## What is {% data variables.product.prodname_ghe_cloud %}?
 

content/admin/data-residency/getting-started-with-data-residency-for-github-enterprise-cloud.md

@@ -41,7 +41,7 @@ To get started with {% data variables.enterprise.data_residency_short %}, you wi
 * Includes access to most {% data variables.product.prodname_enterprise %} features, though not the features listed in [Features not included in the trial](/admin/overview/setting-up-a-trial-of-github-enterprise-cloud#features-not-included-in-the-trial)
 * Allows you to create up to **three new organizations**
 
-<a href="https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=get+started+with+data+residency&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 1. Visit the trial page by clicking the link above.
 1. Select **Get started with managed users**.

content/admin/index.md

@@ -66,7 +66,7 @@ redirect_from:
 introLinks:
   overview: '{% ifversion ghes %}/admin/overview/about-github-enterprise-server{% elsif ghec %}/admin/overview/about-github-enterprise-cloud{% endif %}'
   releases: '{% ifversion ghes %}/admin/all-releases{% endif %}'
-  try_ghec_for_free: '{% ifversion ghec %}https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=enterprise+administrators+landing+page&ref_page=docs{% endif %}'
+  try_ghec_for_free: '{% ifversion ghec %}https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise{% endif %}'
 changelog:
   label: enterprise
 featuredLinks:

content/admin/overview/setting-up-a-trial-of-github-enterprise-cloud.md

@@ -18,7 +18,7 @@ shortTitle: Enterprise Cloud trial
 
 To set up a trial, you must be signed in to a personal account. If you don't have a personal account, see [AUTOTITLE](/free-pro-team@latest/get-started/start-your-journey/creating-an-account-on-github).
 
-<a href="https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=setting+up+a+trial+of+github+enterprise+cloud&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Set up a trial of {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 {% data reusables.enterprise.enterprise-types %}
 

content/contributing/style-guide-and-content-model/style-guide.md

@@ -149,7 +149,7 @@ We should only use a CTA when the answer to both questions is yes.
 
 A CTA is an explicit direction to the user to take an immediate action, such as “Try Copilot for free” or “Create your own repository”. A CTA in our documentation should only lead people to a {% data variables.product.company_short %}-owned domain.
 
-For example, the CTA on [AUTOTITLE](/enterprise-cloud@latest/admin/overview/setting-up-a-trial-of-github-enterprise-cloud) links to [an enterprise sales page](https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=setting+up+a+trial+of+github+enterprise+cloud&ref_page=docs) on {% data variables.product.prodname_dotcom_the_website %}.
+For example, the CTA on [AUTOTITLE](/enterprise-cloud@latest/admin/overview/setting-up-a-trial-of-github-enterprise-cloud) links to [an enterprise sales page](https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=text&ref_plan=enterprise) on {% data variables.product.prodname_dotcom_the_website %}.
 
 Style a CTA using the following format.
 

content/copilot/concepts/agents/coding-agent/about-coding-agent.md

@@ -2,7 +2,7 @@
 title: About GitHub Copilot coding agent
 shortTitle: About coding agent
 intro: You can assign {% data variables.product.github %} issues to {% data variables.product.prodname_copilot_short %}, or ask {% data variables.product.prodname_copilot_short %} to create a pull request.
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_cta=Copilot+plans+signup&ref_loc=about+assigning+issues+to+copilot&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:

content/copilot/concepts/agents/coding-agent/managing-access.md

@@ -3,7 +3,7 @@ title: Managing access to GitHub Copilot coding agent
 shortTitle: Managing access
 allowTitleToDifferFromFilename: true
 intro: Find out about {% data variables.copilot.copilot_coding_agent %} policies available for {% data variables.copilot.copilot_enterprise %} and {% data variables.copilot.copilot_for_business %}, and about disabling the agent for specific repositories.
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_cta=Copilot+plans+signup&ref_loc=enabling+copilot+coding+agent&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:

content/copilot/get-started/plans.md

@@ -41,9 +41,9 @@ Start using {% data variables.product.prodname_copilot_short %} by signing up fo
 
 * **{% data variables.copilot.copilot_free_short %}** — Try {% data variables.product.prodname_copilot_short %} with limited features and requests. [Start using {% data variables.copilot.copilot_free_short %}](https://github.com/copilot).
 
-* **{% data variables.copilot.copilot_pro_short %}** — Get unlimited completions and access to premium models. Includes a free 30-day trial for eligible users. [Try {% data variables.copilot.copilot_pro_short %} for free](https://github.com/github-copilot/signup?ref_cta=Copilot+trial&ref_loc=about+github+copilot&ref_page=docs).
+* **{% data variables.copilot.copilot_pro_short %}** — Get unlimited completions and access to premium models. Includes a free 30-day trial for eligible users. [Try {% data variables.copilot.copilot_pro_short %} for free](https://github.com/github-copilot/signup?ref_product=copilot&ref_type=trial&ref_style=text).
 
-* **{% data variables.copilot.copilot_pro_plus_short %}** — Unlock advanced AI models, extended request limits, and extra capabilities. [Subscribe to {% data variables.copilot.copilot_pro_plus_short %}](https://github.com/github-copilot/signup?ref_cta=Copilot+Pro%2B&ref_loc=subscriptions+page&ref_page=docs).
+* **{% data variables.copilot.copilot_pro_plus_short %}** — Unlock advanced AI models, extended request limits, and extra capabilities. [Subscribe to {% data variables.copilot.copilot_pro_plus_short %}](https://github.com/github-copilot/signup?ref_product=copilot&ref_type=purchase&ref_style=text&ref_plan=pro).
 
 * **{% data variables.copilot.copilot_business_short %}** — For teams and organizations. [Subscribe to {% data variables.copilot.copilot_business_short %}](https://github.com/github-copilot/purchase?priority=business&cft=copilot_li.copilot_plans.cfb).
 

content/copilot/get-started/what-is-github-copilot.md

@@ -60,7 +60,7 @@ There are a few ways you can start using {% data variables.product.prodname_copi
 ### For individuals
 
 * **Try {% data variables.product.prodname_copilot_short %} for free**: Use {% data variables.copilot.copilot_free_short %} to explore core {% data variables.product.prodname_copilot_short %} features with no paid plan required.
-* **Subscribe to a paid plan**: Upgrade to {% data variables.copilot.copilot_pro_short %} or {% data variables.copilot.copilot_pro_plus_short %} for full access to premium features and more generous usage limits. You can <a href="https://github.com/github-copilot/signup?ref_cta=Copilot+trial&ref_loc=about+github+copilot&ref_page=docs" target="_blank"><span>try {% data variables.copilot.copilot_pro_short %} for free</span></a> with a one-time 30-day trial.
+* **Subscribe to a paid plan**: Upgrade to {% data variables.copilot.copilot_pro_short %} or {% data variables.copilot.copilot_pro_plus_short %} for full access to premium features and more generous usage limits. You can <a href="https://github.com/github-copilot/signup?ref_product=copilot&ref_type=trial&ref_style=text" target="_blank"><span>try {% data variables.copilot.copilot_pro_short %} for free</span></a> with a one-time 30-day trial.
 * **Eligible for free {% data variables.copilot.copilot_pro_short %} access?** Students, teachers, and open source maintainers may qualify for {% data variables.copilot.copilot_pro_short %} at no cost. See [AUTOTITLE](/copilot/managing-copilot/managing-copilot-as-an-individual-subscriber/getting-free-access-to-copilot-as-a-student-teacher-or-maintainer).
 * **Organization members**: If your organization or enterprise has a {% data variables.product.prodname_copilot %} plan, you can request access to {% data variables.product.prodname_copilot_short %} by going to [https://github.com/settings/copilot](https://github.com/settings/copilot) and requesting access under "Get {% data variables.product.prodname_copilot_short %} from an organization."
 

content/copilot/how-tos/administer-copilot/manage-for-enterprise/manage-copilot-coding-agent.md

@@ -3,7 +3,7 @@ title: Managing GitHub Copilot coding agent in your enterprise
 intro: 'Enable members of your enterprise to use {% data variables.copilot.copilot_coding_agent %} and control the repositories where it is available.'
 allowTitleToDifferFromFilename: true
 permissions: Enterprise owners
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/github-copilot/purchase?ref_cta=Copilot+Enterprise+trial&ref_cta=Copilot+Business+trial&ref_loc=making-cca-available-ent" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:

content/copilot/how-tos/administer-copilot/manage-for-organization/add-copilot-coding-agent.md

@@ -3,7 +3,7 @@ title: Adding GitHub Copilot coding agent to your organization
 intro: 'Enable {% data variables.copilot.copilot_coding_agent %} for your members and control the repositories where it is available.'
 allowTitleToDifferFromFilename: true
 permissions: Organization owners
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/github-copilot/purchase?ref_cta=Copilot+Enterprise+trial&ref_cta=Copilot+Business+trial&ref_loc=adding-cca-to-org" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:

content/copilot/how-tos/get-code-suggestions/get-ide-code-suggestions.md

@@ -23,7 +23,7 @@ contentType: how-tos
 </style>
 
 <div class="button-container">
-    <a href="https://github.com/copilot?ref_cta=Copilot+free&ref_loc=getting+started+with+github+copilot&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline">
+    <a href="https://github.com/copilot?ref_product=copilot&ref_type=engagement&ref_style=button&ref_plan=free" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline">
         <span>Get started for free</span> {% octicon "link-external" height:16 aria-label="link-external" %}
     </a>
     {% vscode %}

content/copilot/how-tos/manage-your-account/get-free-access-to-copilot-pro.md

@@ -29,7 +29,7 @@ There are three ways to qualify for free access to {% data variables.copilot.cop
 
 If you do not meet the previous criteria, you can either:
 
-* <a href="https://github.com/github-copilot/signup?ref_cta=Copilot+trial&ref_loc=about+github+copilot&ref_page=docs" target="_blank"><span>Try {% data variables.copilot.copilot_pro_short %} for free</span></a> with a one-time 30-day trial. After the free trial, you will need a paid plan for continued use.
+* <a href="https://github.com/github-copilot/signup?ref_product=copilot&ref_type=trial&ref_style=text" target="_blank"><span>Try {% data variables.copilot.copilot_pro_short %} for free</span></a> with a one-time 30-day trial. After the free trial, you will need a paid plan for continued use.
 * Set up {% data variables.copilot.copilot_free_short %} to get a limited experience of {% data variables.product.prodname_copilot_short %} without a paid plan. See [AUTOTITLE](/copilot/managing-copilot/managing-copilot-as-an-individual-subscriber/about-github-copilot-free).
 
 ## Accessing {% data variables.copilot.copilot_pro_short %} for free

content/copilot/how-tos/set-up/install-copilot-cli.md

@@ -24,7 +24,7 @@ To find out about {% data variables.copilot.copilot_cli_short %} before you inst
 
 ## Prerequisites
 
-* **A {% data variables.product.prodname_copilot %} subscription**. See [Copilot plans](https://github.com/features/copilot/plans?ref_cta=Copilot+plans+signup&ref_loc=install-copilot-cli&ref_page=docs).
+* **A {% data variables.product.prodname_copilot %} subscription**. See [Copilot plans](https://github.com/features/copilot/plans?ref_product=copilot&ref_type=engagement&ref_style=text).
 * **Node.js** version 22 or later
 * **npm** version 10 or later
 

content/copilot/how-tos/set-up/set-up-for-self.md

@@ -22,8 +22,8 @@ There are a few ways that you can get access to {% data variables.product.prodna
 
 * **Sign up for a paid plan**. You can subscribe to either:
 
-  * **{% data variables.copilot.copilot_pro_short %}**, which includes a <a href="https://github.com/github-copilot/signup?ref_cta=Copilot+trial&ref_loc=about+github+copilot&ref_page=docs" target="_blank"><span>one-time 30-day free trial</span></a> and 300 monthly premium requests.
+  * **{% data variables.copilot.copilot_pro_short %}**, which includes a <a href="https://github.com/github-copilot/signup?ref_product=copilot&ref_type=trial&ref_style=text" target="_blank"><span>one-time 30-day free trial</span></a> and 300 monthly premium requests.
-  * **{% data variables.copilot.copilot_pro_plus_short %}**, which includes 1,500 monthly premium requests and full access to all available models. [Subscribe to {% data variables.copilot.copilot_pro_plus_short %}](https://github.com/github-copilot/signup?ref_cta=Copilot+Pro%2B&ref_loc=subscriptions+page&ref_page=docs).
+  * **{% data variables.copilot.copilot_pro_plus_short %}**, which includes 1,500 monthly premium requests and full access to all available models. [Subscribe to {% data variables.copilot.copilot_pro_plus_short %}](https://github.com/github-copilot/signup?ref_product=copilot&ref_type=purchase&ref_style=text&ref_plan=pro).
 
 * **Use {% data variables.product.prodname_copilot_short %} through your organization or enterprise**. If you're part of an organization or enterprise with a {% data variables.product.prodname_copilot_short %} plan, you can request access at [https://github.com/settings/copilot](https://github.com/settings/copilot) under "Get {% data variables.product.prodname_copilot_short %} from an organization."
 

content/copilot/how-tos/use-copilot-agents/coding-agent/create-a-pr.md

@@ -2,7 +2,7 @@
 title: Asking GitHub Copilot to create a pull request
 shortTitle: Create a PR
 intro: 'You can ask {% data variables.product.prodname_copilot_short %} to create a pull request from many places, including {% data variables.product.prodname_github_issues %}, the agents panel, {% data variables.copilot.copilot_chat_short %}, the {% data variables.product.prodname_cli %}, and agentic coding tools and IDEs with Model Context Protocol (MCP) support.'
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_cta=Copilot+plans+signup&ref_loc=asking+copilot+to+create+a+pull+request&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:

content/copilot/how-tos/use-copilot-agents/coding-agent/review-copilot-prs.md

@@ -2,7 +2,7 @@
 title: Reviewing a pull request created by GitHub Copilot
 shortTitle: Review Copilot PRs
 intro: 'After {% data variables.product.prodname_copilot_short %} creates a pull request, you should review it. You can mention `@copilot` to ask {% data variables.product.prodname_copilot_short %} to make changes, or push changes yourself.'
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_cta=Copilot+plans+signup&ref_loc=reviewing+a+pull+request+created+by+copilot&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:

content/copilot/how-tos/use-copilot-agents/coding-agent/track-copilot-sessions.md

@@ -2,7 +2,7 @@
 title: Tracking GitHub Copilot's sessions
 shortTitle: Track Copilot sessions
 intro: 'You can use the agents panel or page, {% data variables.product.prodname_vscode %}, the {% data variables.product.prodname_cli %}, Raycast and session logs to track {% data variables.product.prodname_copilot_short %}''s progress and understand its approach.'
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_cta=Copilot+plans+signup&ref_loc=using+the+copilot+coding+agent+logs&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:

content/copilot/how-tos/use-copilot-agents/coding-agent/troubleshoot-coding-agent.md

@@ -2,7 +2,7 @@
 title: Troubleshooting GitHub Copilot coding agent
 shortTitle: Troubleshoot coding agent
 intro: 'Learn how to resolve problems that may occur when you assign tasks to {% data variables.product.prodname_copilot_short %}.'
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_cta=Copilot+plans+signup&ref_loc=troubleshooting+copilot+coding+agent&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:
@@ -23,7 +23,7 @@ contentType: how-tos
 You can only assign issues to {% data variables.product.prodname_copilot_short %} if you have access to {% data variables.product.prodname_copilot_short %} through either the **{% data variables.copilot.copilot_pro %}** plan, **{% data variables.copilot.copilot_pro_plus %}** plan, the **{% data variables.copilot.copilot_for_business %}**  plan, or the **{% data variables.copilot.copilot_enterprise %}** plan.
 
 If you do not already have a subscription for one of these plans, click this button for more information:<br>
-<a href="https://github.com/features/copilot/plans?ref_cta=Copilot+plans+signup&ref_loc=troubleshooting+copilot+coding+agent&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 If you _do_ have {% data variables.copilot.copilot_pro %}, {% data variables.copilot.copilot_pro_plus %}, {% data variables.copilot.copilot_for_business %}, or {% data variables.copilot.copilot_enterprise %}, check that {% data variables.copilot.copilot_coding_agent %} {% ifversion ghec %}is enabled and{% endif %} has not been manually disabled for the repository:
 

content/copilot/how-tos/use-copilot-for-common-tasks/use-copilot-to-create-issues.md

@@ -2,7 +2,7 @@
 title: Using GitHub Copilot to create issues
 shortTitle: Use Copilot to create issues
 intro: 'Use {% data variables.product.prodname_copilot_short %} to quickly generate structured, high-quality issues from natural language or images, without filling out every field manually.'
-permissions: 'Anyone with a {% data variables.product.prodname_copilot_short %} license can use {% data variables.product.prodname_copilot_short %} to create issues. <br> <a href="https://github.com/copilot?ref_cta=Copilot+free&ref_loc=use+copilot+to+create+issues&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Try {% data variables.product.prodname_copilot_short %} for free</span> {% octicon "link-external" height:16 %}</a>'
+permissions: 'Anyone with a {% data variables.product.prodname_copilot_short %} license can use {% data variables.product.prodname_copilot_short %} to create issues. <br> <a href="https://github.com/copilot?ref_product=copilot&ref_type=engagement&ref_style=button&ref_plan=free" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Try {% data variables.product.prodname_copilot_short %} for free</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:

content/copilot/tutorials/coding-agent/get-the-best-results.md

@@ -3,7 +3,7 @@ title: Best practices for using GitHub Copilot to work on tasks
 shortTitle: Get the best results
 allowTitleToDifferFromFilename: true
 intro: 'Learn how to get the best results from {% data variables.copilot.copilot_coding_agent %}.'
-product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_cta=Copilot+plans+signup&ref_loc=best+practices+for+using+copilot+to+work+on+tasks&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
+product: '{% data reusables.gated-features.copilot-coding-agent %}<br><a href="https://github.com/features/copilot/plans?ref_product=copilot&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 %}</a>'
 versions:
   feature: copilot
 topics:

content/copilot/tutorials/coding-agent/pilot-coding-agent.md

@@ -44,7 +44,7 @@ All AI models are trained to meet a request, even if they don't have all the inf
 
 ## 3. Pilot
 
-<a href="https://github.com/github-copilot/purchase?ref_cta=Copilot+Enterprise+trial&ref_cta=Copilot+Business+trial&ref_loc=using-cca-effectively" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 > [!TIP] You need {% data variables.copilot.copilot_pro %}, {% data variables.copilot.copilot_pro_plus %}, {% data variables.copilot.copilot_for_business %} or {% data variables.copilot.copilot_enterprise %} to use {% data variables.copilot.copilot_coding_agent %}.
 

content/copilot/tutorials/plan-a-project.md

@@ -2,7 +2,7 @@
 title: Planning a project with GitHub Copilot
 shortTitle: Plan a project
 intro: 'Plan your next project by using {% data variables.product.prodname_copilot %} to turn your ideas into issues.'
-permissions: 'Anyone with a {% data variables.product.prodname_copilot_short %} license can use {% data variables.product.prodname_copilot_short %} to create issues. <br> <a href="https://github.com/copilot?ref_cta=Copilot+free&ref_loc=plan+a+project&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Try {% data variables.product.prodname_copilot_short %} for free</span> {% octicon "link-external" height:16 %}</a>'
+permissions: 'Anyone with a {% data variables.product.prodname_copilot_short %} license can use {% data variables.product.prodname_copilot_short %} to create issues. <br> <a href="https://github.com/copilot?ref_product=copilot&ref_type=engagement&ref_style=button&ref_plan=free" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Try {% data variables.product.prodname_copilot_short %} for free</span> {% octicon "link-external" height:16 %}</a>'
 topics:
   - Copilot
   - Issues

content/copilot/tutorials/roll-out-at-scale/drive-downstream-impact/accelerate-pull-requests.md

@@ -33,7 +33,7 @@ This leads to bottlenecks in the development process and slows down the overall
 
 {% data reusables.copilot.evaluate-options-intro %}
 
-<a href="https://github.com/github-copilot/purchase?ref_cta=Copilot+Enterprise+trial&ref_cta=Copilot+Business+trial&ref_loc=accelerate-pull-requests" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 ### How {% data variables.product.prodname_copilot_short %} can help
 

content/copilot/tutorials/roll-out-at-scale/drive-downstream-impact/increase-test-coverage.md

@@ -37,7 +37,7 @@ Improving test coverage is a recognized best practice, but it requires time and
 
 {% data reusables.copilot.evaluate-options-intro %}
 
-<a href="https://github.com/github-copilot/purchase?ref_cta=Copilot+Enterprise+trial&ref_cta=Copilot+Business+trial&ref_loc=increase-test-coverage" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 ### How {% data variables.product.prodname_copilot_short %} can help
 

content/copilot/tutorials/roll-out-at-scale/drive-downstream-impact/reduce-security-debt.md

@@ -34,7 +34,7 @@ The challenge is to balance the need for rapid development with the crucial resp
 
 {% data reusables.copilot.evaluate-options-intro %}
 
-<a href="https://github.com/github-copilot/purchase?ref_cta=Copilot+Enterprise+trial&ref_cta=Copilot+Business+trial&ref_loc=reduce-security-debt" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 ### How {% data variables.product.prodname_copilot_short %} can help
 

content/copilot/tutorials/roll-out-at-scale/enable-developers/integrate-ai-agents.md

@@ -132,7 +132,7 @@ To hit a tight deadline, you're aiming to speed up each stage of the process, fo
 
 ## Get started with agentic AI
 
-<a href="https://github.com/github-copilot/purchase?ref_cta=Copilot+Enterprise+trial&ref_cta=Copilot+Business+trial&ref_loc=integrating-agentic-ai" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Sign up for {% data variables.product.prodname_copilot_short %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 To get started with the features mentioned in this article, use the links in the following table.
 

content/desktop/installing-and-authenticating-to-github-desktop/installing-github-desktop.md

@@ -12,7 +12,7 @@ versions:
   ghes: '*'
 ---
 
-<a href="https://desktop.github.com?ref_cta=download+desktop&ref_loc=installing+github+desktop&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Download {% data variables.product.prodname_desktop %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://desktop.github.com?ref_product=desktop&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Download {% data variables.product.prodname_desktop %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 ## About {% data variables.product.prodname_desktop %} installation
 

content/desktop/overview/about-github-desktop.md

@@ -13,7 +13,7 @@ redirect_from:
   - /get-started/using-github/github-desktop
 ---
 
-<a href="https://desktop.github.com?ref_cta=download+desktop&ref_loc=about+github+desktop&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Download {% data variables.product.prodname_desktop %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://desktop.github.com?ref_product=desktop&ref_type=engagement&ref_style=button" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Download {% data variables.product.prodname_desktop %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 ## About {% data variables.product.prodname_desktop %}
 

content/enterprise-onboarding/getting-started-with-your-enterprise/setting-up-a-trial-of-github-enterprise.md

@@ -49,7 +49,7 @@ You do not need to provide a payment method to start a trial. If you want to use
 
 Go to the trial page and follow the instructions to sign up for the trial.
 
-<a href="https://github.com//account/enterprises/new?ref_cta=GHEC+trial&ref_loc=Getting+started+with+the+github+enterprise+cloud+trial&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Try {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Try {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 When setting up your trial of GitHub Enterprise Cloud, you'll choose an enterprise type.
 

content/enterprise-onboarding/index.md

@@ -3,7 +3,7 @@ title: Enterprise onboarding
 intro: 'Learn how to successfully onboard your company to {% data variables.product.prodname_ghe_cloud %}.'
 introLinks:
   overview: '/enterprise-onboarding/getting-started-with-your-enterprise'
-  try_ghec_for_free: 'https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=enterprise+administrators+landing+page&ref_page=docs'
+  try_ghec_for_free: 'https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise'
 featuredLinks:
   startHere:
   - '/enterprise-onboarding/getting-started-with-your-enterprise'

content/get-started/onboarding/getting-started-with-github-enterprise-cloud.md

@@ -33,7 +33,7 @@ An enterprise account allows you to centrally manage policy and settings for mul
 
 To create your enterprise account, start a free 30-day trial of {% data variables.product.prodname_ghe_cloud %}. For more information, see [AUTOTITLE](/admin/overview/setting-up-a-trial-of-github-enterprise-cloud).
 
-<a href="https://github.com/account/enterprises/new?ref_cta=GHEC+trial&ref_loc=getting+started+with+github+enterprise+cloud&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Try {% data variables.product.prodname_ghe_cloud %} for free</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Try {% data variables.product.prodname_ghe_cloud %} for free</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 ### 4. Adding organizations to your enterprise account
 

content/get-started/onboarding/getting-started-with-the-github-enterprise-cloud-trial.md

@@ -18,7 +18,7 @@ For full details of what is included in the trial, and what happens during, and
 
 Go to the trial sign up page and follow the instructions on screen to sign up for the trial.
 
-<a href="https://github.com//account/enterprises/new?ref_cta=GHEC+trial&ref_loc=Getting+started+with+the+github+enterprise+cloud+trial&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Try {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/account/enterprises/new?ref_product=ghec&ref_type=trial&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Try {% data variables.product.prodname_ghe_cloud %}</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 ## Part 2: Setting up {% data variables.product.prodname_ghe_cloud %}
 

data/reusables/copilot/quickstart-signup.md

@@ -2,7 +2,7 @@
 
 ## Sign up for {% data variables.product.prodname_copilot %}
 
-<a href="https://github.com/copilot?ref_cta=Copilot+free&ref_loc=getting+started+with+github+copilot&ref_page=docs" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Get started for free</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
+<a href="https://github.com/copilot?ref_product=copilot&ref_type=engagement&ref_style=button&ref_plan=free" target="_blank" class="btn btn-primary mt-3 mr-3 no-underline"><span>Get started for free</span> {% octicon "link-external" height:16 aria-label="link-external" %}</a>
 
 To use {% data variables.product.prodname_copilot_short %}, you’ll need a personal {% data variables.product.github %} account with access to a {% data variables.product.prodname_copilot_short %} plan. You can: